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Since Mid-February 2020, global concerns about COVID 19 and its impact on the health and economy of various countries started shooting up. Sovereign GDP projections took a nasty tumble and lockdowns came up, markets around the world nosedived. Projecting 30 plus percentage drop in revenues, organisations quickly cut costs and Capex. Recruitment took a backseat. […]

Lead generation is the foundation for business growth, especially for businesses dealing with specific customers. The ultimate goal of any lead generation strategy is to find quality leads. How? By collecting their information and funneling them into your database to track, segment, nurture and qualify them. One of the best and most successful paid advertising […]

Could You Use Page Actions More Often?   Page Actions can often be one of the features that Pardot users forget about. Page actions allow your marketing team to track specific, usually important, website pages separately from Pardot’s standard web page tracking. All visitors are cookied through the Pardot tracking code that should be embedded […]

It’s time to talk about the bread and butter of Pardot – engagement studio! Engagement studio is Pardot’s visual workflow builder that allows users to automate a sequence of actions, like emails, based on evaluating criteria. This is usually established by a prospects behavior and/or data your team has collected on them. Individual workflows in […]

Can you benefit from using Pardot’s Email Preference Page?   By default, Pardot provides each org a standard email preference page. Many Pardot users don’t know this exists or the fact that they can customize it. An email preference center page uses Pardot lists that prospects can opt-in or unsubscribe from. This allows prospects to […]

One of the biggest reasons we see users purchase Pardot is because of its native connection to the Salesforce CRM. However, we often cringe when we see Pardot users continuing to manually create lists by exporting and importing into Pardot. There are a number of segmentation features available in Pardot that can help automate processes […]

Raleigh, NC January 21, 2019 – Ms. Shirley Vincent, President and CEO of Netrocon Digital has been announced as the winner of the prestigious Enterprising Women of the Year Award®. The Enterprising Women of the Year Awards is widely considered one of the most prestigious recognition programs for women business owners. To win, nominees must […]

Having the best practices for recruiting top talent for your team is critical for every company. With Baby Boomers retiring, Millennial’s freelancing and Generation Z just starting to enter the workforce, recruiting top talent with specific expertise has never been more competitive. On top of everything, recruitment is undergoing a lot of change thanks to […]

This all sounds great. You’ve finalized your decision on the marketing automation system that will work best for you and you’ve got it implemented and working, but you know there is more work to be done. You are ready to get started on the path to ROI domination with your system, but you are going […]

You’ve been working with your marketing automation platform for a while, and now that your contract is coming up for renewal, your boss wants to justify the expense and to see the ROI of the platform. Cue the dream sequence. You fondly think back to that time before you had a marketing automation platform in […]

Got a side hustle? You’re not alone. Welcome to the gig economy. Today’s on-demand workforce is changing the way we work and the way employers hire.  Instead of hiring, companies are tapping into the extensive talent pool of side hustlers and short-term contractors to get work done. Thanks to our devices, freelance websites, and social […]

The influx of information across the internet has changed the way we do business. For non-profits, it is important to hire someone capable of marrying digital marketing and development. Let’s take a closer look at how and why a multi-talented marketer like this is so crucial to a non-profit.   The Marketing Breakdown Marketing is […]

Nowadays the decision making process of corporate buyers in the information technology and computer software industry is more or less the same as the journey of B2C shoppers. They proactively do a lot of online research on the product and service rather than passively waiting for you to reach out and sell it. To win […]

How Tech firms can acquire new clients by building top-funnel engagement Every Head of Sales I have met in the Tech industry has tried some kind of lead-generation effort in the past. They have either tried doing this internally or through an agency. Most spend a lot of time and money on this effort, but […]

Like Computer Hacking? No. Babies grow up so fast, don’t they? Well, at least that’s what my mom says about me. But that’s what babies do, they grow, and grow, and grow, until they’re sitting behind a desk, writing blogs on Growth-Hacking. You can’t hack a child’s growth. I mean, you can give it vitamins […]

Whether you’re in the world of business-to-business, e-commerce, or nonprofit, you need to have to have a group of people in mind to market your product or service to. This is pretty much common sense across all industries, so I won’t get into the specifics of defining your market’s demographics, psychographics, or whatever you use […]

To quote the famous philosopher Gollum, “we wants it, we needs it, must have the precious [donation]”. Okay, maybe that’s not fully accurate but the point still stands. As a nonprofit, one of your many tasks is to gather donations from people and organizations who see value in your cause. These donations are the lifeblood […]

My dad always told me growing up that the phrase “I can’t” shouldn’t be in your vocabulary, and that anything and everything you put your mind to can be accomplished. Well, today I’m passing what my dad told me onto you;it’s time to take that phrase out of your vocabulary (in regard to your business […]

Remember in college (wait, should I stop there?) how messy you were? How after cleaning your room at the end of the school year you would find lost memories from September? Or how, for lack of a better term, disgusting your kitchen was, and how nice it looked when you cleaned it before moving out? […]

So, you want to be an account-based marketing master, huh? Well, slow down a second, partner, there are a few things you should consider before running head first into an account-based approach for your business. I’ve prepared a list of 9 (that’s right, 9) steps you can take to get off the runway and fly […]

So, you’re ready to call up a marketing agency to help your business succeed in whatever its trying to succeed in (professional cheese sculptors, I’m looking at you). You understand that while in-house marketing has its perks, nothing satisfies a hungry company tummy like well-rounded, highly-specialized, experienced individuals that agencies have to offer. I mean, […]

Johnny wants to open a lemonade stand in his small suburban town. After seeing where the most people in his town hang around (and being that he has about $14 to his name)Johnny resorts to guerilla marketing tactics such as handing out flyers in the local grocery store, library, and park, and posting a video […]

 If you’re aiming for lead volume, then lead (or demand, whichever you prefer) generation is the right method for you. What is lead generation? It’s an inbound marketing approach where you post up blogs, webinars, ads (whatever you want really), and sit and wait for your “ideal account” to come knocking at your door. It’s […]